What to prepare to participate in the Exhibition of Machinery, Equipment and Technology?

The companies can expect to gain a lot of benefits from taking part in the VME 2023 International Exhibition on Machinery, Equipment and Technology, including increased sales, brand promotion, and the discovery of new prospective partners. However, getting a desirable booth at the VME event is not simple. So what then should they do in order to be ready to attend the Exhibition of Machinery, Equipment, and Technology? RX Tradex will offer as many specific recommendations as we can to help firms adequately prepare for their involvement in VME2023.

7 steps businesses need to prepare when participating in VME 2023 – the International Exhibition on Machinery and Technology for Manufacturing and Supporting Industries.

Identify the main goal of joining in VME 2023 – the Exhibition on Machinery and Technology sector.

Before participating in Vietnam Manufacturing Expo (VME) 2023, the economic players need to clearly define their main purpose when coming to Vietnam’s Leading Exhibition on Machinery and Technology this time. This is the first stage in assisting firms in effectively planning and allocating resources to attain the best efficiency. Following are some explanations on why companies ought to stop by VME 2023:

• The businesses want to reach out to potential customers who are interested in shopping for and learning more about industrial and technical equipment. To accomplish this goal well, these economic players should prepare a team of highly qualified sales staff, ready to advise customers on all information about the company’s products and services.
• The business’s aim is to make cutting-edge tools and goods available to the niche market. As a result, companies should bring their flagship items to VME 2023 in order to maximize their chances of landing new business deals and increase their bottom line.
• The enterprise has the goal of promoting its image and increasing brand recognition with the support of many leading media partners in Vietnam. Some media units present at VME 2023 are: VTV, HTV, Business and Investment Magazine, and so on.
• The businesses want to take part in a variety of specialized seminars, roundtable discussions, and interactions with top experts at VME 2023. Businesses can also register to present at the expo within the framework of the show to share expertise with the business community in the areas of machinery, equipment, and technology through a series of specialized seminars.
• The businesses are seeking an opportunity to collaborate and create a strong network with numerous senior managers and directors of local and international companies at the industry fair.

Find out more details about the VME Machinery and Technology Exhibition in 2023.

After establishing a clear goal for participating in the event, the businesses are recommended to get more acquainted with the VME 2023’s details. This makes it easier for enterprises to plan their deployment with precise deadlines as well as being able to prevent pointless mistakes when getting consideration to take part in VME 2023.

Key information about VME International Exhibition 2023:

• Duration: August 9 –11, 2023.
• Location: Hanoi International Exhibition Center – 91 Hoan Kiem District, City, Tran Hung Dao Ward, Hanoi, Vietnam.
• Official website: VME 2023.
• Scale: 10,000 visitors, 200 leading brands from more than 20 countries.

Plan expenses in accordance with the company’s budget.

The cost of exhibiting at the VME 2023 – Industry Expo is the next item that firms need to budget for. The potential to market the company’s image by having a display at an important event like VME 2023 is beneficial, but there are expenditures involved, such as:

• Cost for location rental at VME 2023: Typically, companies must budget for the price of a 3×3 m2 booth. Consider building booths because many units bring bulky technological items and equipment to the expo that takes up a lot of room.
• Cost for package design or constructing a booth: Businesses should set up a booth with an open layout to provide customers easy access to the merchandise being displayed.
• Cost for transporting materials, machinery, and equipment costs: The exposition will be held at the Vietnam Soviet Friendship Labor Cultural Palace’s exhibition facility. Particularly for businesses with headquarters located far from the exhibition site, exhibitors should take transportation expenses into account both before and after the event.
• Cost for promotional activities including posters, leaflets, papers, and videos: Despite the backing of several media outlets in VME2023, businesses still need their own marketing plans to ensure that their brands are seen by the correct audience of prospective buyers. The company’s marketing staff can debate the cost of advertising this firm to come up with the most cost-effective strategy.
• Cost for staffing the show booth: Businesses might prepare workers from within the firm or outsource the staff for the show booth. Hiring outside marketing personnel is a viable alternative if a strong sales team is not readily available.
• Cost for exhibitors” lodging, food, and transportation: Many of the enterprises attending VME 2023 are ones that are headquartered abroad or in nearby cities. The inability to walk about and relax is challenging for the workers. Therefore, paying for a quality hotel room and using the shuttle are costs related to increasing employee productivity.
• …

The enterprises have to worry about expenditures while exhibiting at VME 2023 to make sure they do not significantly increase the budget overall.

Sign up to take part in VME 2023 with a focus on choosing the type of exhibition booth by specific industry.

Businesses are encouraged to contact the organizer to reserve a spot before registering for VME 2023. Additionally, companies may go to the RX Tradex website at rx-vietnamshows.com, then just fill out the form and we’ll get in touch with you as soon as possible. The sort of show booth will thereafter be decided by firms based on their particular sector. VME 2023 will primarily feature the following industries:

• Machine tools: Drilling machine, grinding machine, gear cutter, mesh machine, lathe, metal cutting machine, mining machine, and so on.
• Machinery, precision measuring instruments, optical measurement: Balance tester, material tester, spring tester, roundness gauge & forming tool, 3D measuring machine,and so on.
• Mold materials and components: Molds and mold parts, molds and mold steel, stamping dies and punching dies, casting dies, mold bases, cylinders, plastic molds, casting molds, mold design or mold welding machines,and so on.
• Plastic materials: Plastic processing by CNC machines, plastic injection molding machines, blow molding machines, pet blowing machines, plastic film forming machines, injection molding machines, central foaming and granulating machines, and so on.
• Sheet metal: Cutting machine, water jet cutting machine, plasma, gas, laser, punching machine, bending machine, sheet metal accessories, and so on.
• Assembly and automation technology: Assembly and handling systems, barcoding systems, safety and security, compressor testing and inspection systems, air dryers, wires, filters and umbrella filters condensers, heat exchangers, hydraulic systems, sensors, vacuum technology, and so on.
• Artificial intelligence is applied in manufacturing.

Set up a booth at the VME 2023 Exhibition.

The exhibition booth is considered the most important part of the business when participating in VME 2023. As a result, the booth preparation step must be done effectively enough to draw customers in and encourage them to stop and inquire about the company’s goods and services. Any positive initial impression will go a long way toward influencing customers and securing great contracts in the future. When preparing the display booth, keep in mind the following:

• Choose the main color for the display booth, in line with the company’s brand identity. In addition, the main colors of this VME2023 are red, blue and yellow. Businesses can choose other colors to highlight their booth.
• When customers visit VME in 2023, having a unique message of one’s own helps to convey the company’s enthusiasm. Particularly in the once-quite-confusing industry of machinery and equipment, businesses shouldn’t utilize slogans and taglines that are too complicated.
• In order to draw in customers, banners and posters must be attractively designed, legible, and positioned in a prominent location.
• Prepare a prototype or model of the product to be shown. Companies may request custom 3D models of their goods. Alternatively, companies might place a few important items directly on their wall to show at VME 2023.
• Enterprises presented to VME 2023 fully updated information on their services, technology, and solutions.
• Customers have access to a support and consultancy section. It is recommended to set up some tables and seats to welcome guests, as this will help the consulting or sales team take better care of clients.

Especially, if this is the first time you’ve been showing, we encourage you to read the article Experience in building an exhibition booth of RX Tradex to have a better understanding of this problem.

Make the necessary personnel arrangements to attend the VME Exhibition in 2023.

In order for a corporation to be successful while exhibiting at industry exhibitions, the question of arranging the personnel has always been crucial. As a result, it is important to take reasonable consideration while setting up and organizing the whole workforce system.  In this case, the company employees should be well-trained so that they can introduce products and technologies to customers who are visiting the store and answer their questions.

In addition, the company’s sales staff and advisors, including engineers and specialists, must be set up right at the exposition booth. Businesses could use this to welcome customers in exchange for better shopping needs, more sales, or a greater chance of contract signing.

Find opportunities to connect with leading industry experts and senior managers at exclusive professional activities at VME 2023.

At VME 2023, the businesses will be able to participate in many professional seminars and activities, helping to connect directly with the leading expert community. At the same time, the event also had many leading speakers present. Organizations are going to get updates on projects involving the digital transformation of production, the effects of Industry 4.0 on the industrial sector, and other crucial information.

As a result, exhibitors should be ready to learn while attending business sessions at VME 2023. These initiatives will make it easier for enterprises to penetrate Vietnam’s industrial sector and provide access to a range of specialist expertise.

Summary.

RX Tradex hopes that the above detailed information has helped readers answer the question “What do I need to prepare to participate in the Exhibition of Machinery and Equipment and Technology?”. With 7 detailed preparation steps, help businesses plan methodically with clear goals. Enterprises will have an exhibition booth to attract customers, leave deep impressions as well as succeed in brand promotion and increase sales. Also in 2023, RX Tradex will organize other leading International Exhibitions in Vietnam such as Waste and Recycling Vietnam, METALEX Vietnam, and NEPCON Vietnam.