Steps to a successful exhibition participation in Waste and Recycling Vietnam 2023

Participating in the exhibition will bring many benefits to businesses such as expanding the network of connections with customers and potential partners, increasing brand reputation, updating professional knowledge and industry trends. However, in order to move towards a successful, cost-effective but effective exhibition, the preparation step is very important. So what do you need to prepare to participate in the Waste Treatment and Recycling Technology Exhibition? RX Tradex suggests 8 steps to help businesses easily plan in detail and check the implementation progress.

1. What do you need to prepare to participate in the Waste Treatment and Recycling Technology Exhibition?

1.1.  Determine the target of participation in the Waste Treatment and Recycling Technology Exhibition.

To maximize the potential opportunities at Waste and Recycling Vietnam 2023 WRV23, exhibitors need to clearly define their wishes when participating in the event. Businesses can have many purposes when participating in the event such as: Promoting brand image, approaching and surveying market needs, getting to know competitors or to improve professional knowledge, update the latest trends in the industry. Depending on the main goal of participating, businesses rely on it to make a list of preparation steps, check the progress in the program and summarize after the event.

· If the main goal is to reach more customers, businesses need to focus on marketing strategies before, during, and after the event. Prepare all information photos, videos, documents, leaflets ,… Design attractive booths, display products in accordance with the theme of the exhibition. At the same time, arrange appropriate pick-up personnel.

· If you want to promote strongly and increase brand awareness, you can take advantage of RX Tradex’s exclusive advertising and sponsorship packages at WRV23, or prepare gifts with the unit’s logo.

· If you want to expand your network, improve your industry knowledge, and update the latest green technology trends,  you need to pay attention to conference series, as well as discussions with visiting units in networking events. At the same time, listen or prepare questions to receive consultations from leading experts on solutions such as: Renewable energy, waste treatment technology, waste management, wastewater treatment technology,….

1.2. Make a cost estimate and plan suitable to the business situation.

Find out more about the Waste Treatment and Recycling Technology Exhibition, create a budget and plan that are suitable for particular businesses.

After setting clear goals and defining the level of expectation, the next step is to learn about the exhibition that the company will be participating in. Information about the time, place, number of visitors, regulations and service packages of the Organizer helps businesses have the best preparation of promotional posters, the number of documents, products, technologies, expected to rent and design appropriate spaces, limiting errors when implementing. In addition, knowing information about the exhibition topic, the unit will have its own concept, image uniformity or design.

Details of the WRV2023 International Exhibition:

· Theme: “The Future of Circular Green Economy “.

· Time: 22 – 23/11/2023.

· Venue: World Trade Center (WTC) – Hung Vuong, Hoa Phu Ward, Thu Dau Mot City, Binh Duong Ward, Vietnam.

· Event website: WRV 2023.

· Scale: It is expected to attract hundreds of businesses across the country to participate and tens of thousands of visitors.

Budgeting

Make a list of estimated expenses for participating in WRV23 such as:

· Exhibition booth rental fee.

· Package booth design or construction.

· Public transportation of materials, machinery and equipment.

· Expenses for flyers, materials, videos, marketing before, during, and after the event.

· The cost of hiring personnel.

· Expenses for accommodation, meals, transportation.

· …

1.3. Register to exhibit at the Waste Treatment and Recycling Technology Exhibition and select the type of booth.

From information about the exhibition, estimated costs in accordance with the characteristics and finances of the enterprise, the unit should soon call the Organizing Committee to register the display booth. It is best from 6 months before the event or as soon as the business is informed and has an appropriate plan.

Early registration for WRV23 exhibition and selection of booth type will help businesses easily plan the next preparations or adjust the budget in time.

Key categories and sectors exhibited at WRV23:

· Plant/system/technology for recycling treatment, waste measuring equipment, machinery & automation equipment.

· Pumping/valve systems, water filtration and treatment equipment, liquid analyzers, cooling systems, tanks, boilers.

· Sensor/optical sensor/camera, smart dosing & remote monitoring.

· Spare parts and consumables for waste/wastewater treatment.

· Consulting, technical services.

1.4. Prepare effective marketing plans.

In order for the effort to make the exhibition achieve the desired results, it is necessary to promote information widely across channels. Marketing strategies to implement before, during, and after the event:

· Develop strategies, documents, videos before the event: To promote on the company’s website, newspapers, social networking channels.

· Materials used in the exhibition: Videos shown at the booth, or leaflets to guide and introduce to customers at the event. Businesses can also promote their brand on the main advertising channel of WRV23 Exhibition.

· Flyers, appropriate design gifts or necessary information emails sent to visitors after the show for their reference and reminiscent of the brand after leaving the show.

1.5. Design attractive exhibition booths according to the characteristics of enterprises and display products.

The booth represents the company’s appearance. at WRV23. The design of this private area gives the first impression to attendees, making them stop at the booth to learn and discuss, it provides long-term collaboration opportunities in the future. Therefore, the booth design is extremely important.

Booth design.

· Choosing the main color: Related to the waste management industry, businesses can consider choosing green colors combined with white and black to create highlights.

· Agree on the message with the exhibition theme “The Future of Circular Green Economy” or have your own unique idea.

· Space layout: Information desk, video projection screen, pictures related to the environment or solution, display shelf location.

· Lighting system, lighting, audio speakers for the booth.

Product display.

· Select the type of display shelf (if any) suitable for the exhibition product.

· Arrange waste treatment and recycling machinery and equipment according to the intention introduced to the brand and easy to observe.

Enterprises can refer to more information in the article: Experience in designing an attractive, professional exhibition booth, making good use of space.

1.6. Effective event staff organization tips at the Waste Treatment and Recycling Technology Exhibition.

The Waste and Recycling Vietnam 2023 event will include key personnel with high technical expertise to introduce products, technologies as well as answer questions and share suitable waste treatment and recycling solutions for visitors. In addition, this department also needs manpower with good looks, foreign language ability and skillful communication. At the same time, know how to advise, be subtle in conveying messages to create connections after the event, even get contracts at the booth.

In addition, businesses can also consider adding PG and PB forces to create a highlight for the booth as well as support technicians in distributing documents, instructions, gifts to visitors,…

1.7. Look for opportunities to network with industry leaders, senior managers and visitors and improve their expertise.

· Connect through exclusive events at WRV23, debate with senior managers: Help expand the network of alliances with the industry community, and discuss together ideas to upgrade production lines.

· Connect with event visitors: Every visitor who visits the booth opens up a potential opportunity in the future. Therefore, the HR department needs to give visitors a sense of comfort, satisfaction with the advice, solutions and attitude.

· Connect through WRV23’s exclusive advertisements and sponsorship packages: Early registration of advertising and sponsorship packages will help businesses get incentives from organizers and promotion advantages to many interested units.

· Connect through seminars and conferences: Learn from leading experts to expand your expertise and deep awareness in the field of Waste Management. At the same time, update the latest trends and advanced technologies to help improve and optimize waste treatment and recycling processes towards building a closed supply chain and foundation circular green economy.

1.8. Prepare meaningful gifts for visitors to the Waste Treatment and Recycling Technology Exhibition.

Attractive and useful gifts.

This is an attractive element that helps create an impression and remind of the brand. Depending on the goals at the exhibition and financial budget to make an appropriate catalog. The preparation of items also needs meticulousness and sophistication, including exclusive design to leave a good impression on the business. The gifts have their names, logos printed and, if possible, include brief information that implies solutions, waste treatment and recycling technologies. In particular, green can be used to mean the theme “Towards a circular green economy” for gifts:

· Keychains, notebooks, ballpoint pens, highlighters, notes,…

· Water bottles, thermoses, glasses of water,…

· Tote bags, canvas bags, T-shirts, hats, yoga headbands,…

· Speakers, earphones, power banks, USB, charged fans,…

Displaying eye-catching gifts in a conspicuous place is also a way to keep visitors engaged at the booth.

Logistics preparation emphasizes sophistication, thoughtfulness, and concern for attendees.

This is a way of showing very professional customer service that makes them very impressed and sympathetic to the booth and of course then the brand. Items can be equipped such as:

· Computer, Ipad, phone charging socket,…

· Business cards and stationery such as sticky notes, pens, highlights,…

· First aid medical tools as needed.

2. Summary

RX Tradex hopes the above-detailed information has helped readers answer the question “What do you need to prepare to participate in the Waste Treatment and Recycling Technology Exhibition?”. These 8 concrete and clear steps will save you time and money planning and preparing for exhibition participation. These steps can be carried out in parallel or in turn depending on the implementation time, the number of personnel in charge of this event. Also in 2023, RX Tradex will also organize International  Technology Exhibitions and  Vietnam Manufacturing Expo, METALEX Vietnam, and NEPCON Vietnam  to help businesses connect target customers and strategic business partners.