The secret of designing exhibition booths to attract customers
1. Distinguish types of exhibition booths
Currently, there are many types of exhibition booths such as Trade Promotion Booth, Sales Booth and Product Introduction and Promotion Booth. So what are the similarities and differences between these booths?
1.1. Commonalities:
- Booth location: Often the booths are located in convenient locations, located in the central areas of the exhibition.
- Size: The booths are usually relatively small in size, usually only from 9 – 12m2.
- Design: Booths are often designed with the intention of attracting the attention of visitors, so that they stop and learn about the product or service that the business is advertising.
1.2. Individual points:
- Trade promotion booths: These booths are usually designed to meet and promote trade with potential partners and customers. Therefore, they are often equipped with equipment and services to support the process of meeting and negotiating.
- Sales booths: These booths are designed to display and sell products. Therefore, they are often equipped with product display shelves, lighting systems, payment devices, etc.
- Booth to introduce products and promotions: These booths are designed to introduce and advertise products and services of businesses. Therefore, they are often equipped with banner panels, product description boards, projection screens, etc.
2. Take a look at the most impressive exhibition booth designs
The following exhibition booth designs and construction designs will help to showcase your products impressively.
2.1. Standard booth
This is the most common type of booth design in exhibitions, whose usual size is 3x3m or 4x3m. Standard booths can be fully equipped, from backdrops, banners, tables and chairs to lights and carpets.
2.2. Special type booths
This type is usually tailor-made to fit the needs of the customer, with unique sizes and styles. Special booths are often fully equipped with amenities and equipment, making a strong impression on customers.
Booth 18m2
This type of booth has an area of 18m2, usually designed with dimensions of 3x6m or 4.5x4m. This is the ideal size for simple, standard or special booths.
Booth 36m2
This type has a larger design with an area of 36m2, usually designed with dimensions of 6x6m or 4.5x8m. This is the ideal size for special booths or companies wishing to display multiple products.
Booth 9m2
With an area of 9m2, this is the smallest booth, usually designed with a size of 3x3m. This pavilion is often used for small exhibitions or businesses that are just starting to participate in exhibitions.
Simple booth style
The booth design is simple with white tones as the main color, with products displayed creatively and attractively. This booth is often used to showcase technology products.
Modern booth style
This design focuses on creating an interactive space between attendees and the product. The product display booth is fully equipped with modern technology, colors and lighting to create an impressive space.
Retail booths
The retail booth design creates a shopping space similar to a real retail store. The booth is fully equipped with products, shelves for display, lighting and support services to attract customers.
Booth style reflects the brand
This design focuses on fully reflecting the brand’s message, along with creating an experience space for customers. The booth is fully equipped with products, advertising equipment and information boards.
Actual exhibition booth design
Often used in exhibitions of industrial products or home products. Here, customers will have the opportunity to experience the product firsthand.
Texture Exhibition Pavilion
Focus on the design and use of unique materials and textures to create an exceptional exhibition space. The creation of unique and creative textures can help attract the attention of customers and help stand out among other booths.
Color-themed booth design
Focus on the use of color to create an exceptional exhibition space. The combination of colors can create a harmonious, fresh space and attract the attention of customers.
Design of exhibition booths close to nature
Using natural materials, at the same time creating a green space with many trees and flowers, creating a feeling of comfort and closeness to nature. Customers can feel relaxed and peaceful in this exhibition space, which helps to stand out among other booths.
3. 5 popular booths during exhibition events
The popular booths in the exhibition are usually the design booths with a moderate area and the design and construction of the exhibition booth must be optimal, helping to attract the attention of visitors. Besides, the quality of products and services of businesses exhibited at the booth is also an important factor to attract customers.
Specifically, popular booth designs such as standard booths, special booths, booths of 18 square meters, 36 square meters and 9 square meters are chosen by many businesses to display products and reach customers.
A standard booth design is a booth with a small area, usually 6 or 9 square meters, with a simple design and reasonable price. This is a suitable option for businesses that are new to the exhibition or have a limited budget.
In addition, the pavilion has a more unique and luxurious design than the standard exhibition booth, which usually has a larger area and is equipped with modern equipment. This is the right choice for large businesses, have a high investment budget and want to make a strong impression on customers.
Pavilions of 18 square meters, 36 square meters and 9 square meters are the most popular sizes in the exhibition. The 18 square meter booth is often chosen to display the products of some small and medium-sized enterprises, while the 36 square meter booth design is often used by larger enterprises. The 9 square meter booth is a cost-effective and suitable option for businesses that are just starting to participate in exhibitions.
However, choosing the right booth design depends on many factors such as investment budget, product display goals and customer access of the business.
3.1. Unique boots
Uniquely designed pavilions which include realistic exhibition booths, texture exhibition booths, color-themed exhibition booths, and nature-friendly exhibition booths will bring a different feeling and experience to visitors:
3.2. Actual exhibition booth
If you want customers to feel the real thing, why not create a space for them to experience and feel it? The exhibition booth design allows visitors to feel the product in a much more authentic and effective way than just showing it on videos or providing brochures.
For example, if the business specializes in selling interior furniture, then decorating the booth such as a living room, kitchen, or other spaces which is best suited to display the product will help customers clearly see the value of the product and feel it is worth buying or investing.
3.3. Structural exhibition booth
In order to design an exhibition booth that stands out, it is necessary to be visual and interesting. One of the best ways to do this is to use materials to create unique patterns and textures. For example, use intricate wooden mesh to create a sense of openness and creativity for the booth. Combining natural and man-made materials in unexpected ways will make the display booth a lot more attractive.
3.4. Color-themed exhibition booths
The use of color is a great tool to attract visitors to your exhibition booth. If you want your booth to stand out, use bold colors, but only use a maximum of three colors for a booth to avoid annoying visitors.
It is also recommended not to use too many product images as it will reduce the effectiveness of the design, instead, choose a small number of striking images to make a strong impression.
3.5. Exhibition booths close to nature
Some exhibition halls are often closed, lacking light and air, which can make customers feel uncomfortable. So, using greenery, regardless of whether it is fake or real, can create an eco-friendly environment, helping to bring a sense of the outside world into the exhibition hall.
This helps the brand convey its message and sets it apart from conventional exhibition booths made of metal and other materials.
4. 12 attentive steps when designing an exhibition booth
4.1. Clearly define goals
- There are various objectives for the design and construction of the exhibition booth. It is promoting the brand, introducing products, attracting new partners, increasing sales, or simply creating an ideal experience space for customers.
4.2. Identify customers
After defining the goal, it is necessary to clearly understand the target audience, including age, gender, interests, needs, etc. This will help businesses make accurate decisions about the decoration and design of the booth.
4.3. Evaluating customer requirements
To ensure that the booth design meets the requirements of customers, the designer needs to conduct online or face-to-face surveys with customers to understand their requirements. This helps ensure that the final design suits the client’s intent.
4.4. Competitor analysis
Research and analysis of competitors helps to better understand the market, and plan to make the booth more prominent in exhibitions.
4.5. Determine the location and area of the booth
The designer needs to determine the location and area of the booth to know how the space needs to be arranged to meet the requirements of customers and create the best experience for visitors.
4.6. Spatial layout design
After determining the location and area of the booth, the designer needs to design the space layout to suit the requirements of the customer and optimize the space.
4.7. Booth model design
Defining the purpose and location of the booth will provide an overview of the booth and can be adjusted as needed.
4.8. Visual and graphic design
Visual and graphic design for the exhibition booth helps to create attraction and impress customers. The designer needs to ensure that the visual and graphic design is suitable for the client’s purpose and not overloaded.
4.9. Planning for technical elements
During the design of the booth, it is necessary to ensure that technical elements such as lighting, electricity, sound and information systems are designed and meet the technical requirements of the exhibition.
4.10. Selection of materials and equipment
After having a booth model and planning for technical elements, enterprises need to choose materials and equipment suitable for the booth model.
4.11. Ensure aesthetics and safety
The exhibition booth design should ensure aesthetics and safety for customers, employees and other assets in the exhibition area.
4.12. Inspection and maintenance
After completing the design, the designer needs to carry out inspection and maintenance of the exhibition booth to ensure that it still meets the requirements and retains its aesthetics.
The aesthetics of the exhibition design booth is also an important factor in the design process. After having the basics in place such as size, location, intended use, and budget, the designer needs to focus on creating a highly aesthetically pleasing booth.
This includes choosing the right colors, textures and materials, proper lighting design, and ensuring aesthetics are compatible with your brand.
Several important factors need to be considered to increase the aesthetics of the exhibition booth. These are:
- Compatibility: The exhibition booth design must be compatible with the brand of the business and products on display. Colors, materials and textures must match the message that the business wants to convey to customers.
- Unique: The booth design must be unique and attract the attention of customers. Using unique design elements such as shapes, colors, textures, or lighting can help the booth stand out among other booths in the show.
- Textures and materials: Choosing the right textures and materials can create a unique space and attract customers. For example, using glass or metal can create a luxurious and modern space, while using wood and greenery can create a cozy and intimate space.
- Lighting: Proper lighting design can highlight your products and increase the aesthetics of your booth. Using soft lighting, focusing on important focal points and viewing points can help increase aesthetics and attract customers to the booth.
5. Why should businesses choose a reputable booth design?
If you are wondering about where to design a reputable booth, please refer to RX Tradex Vietnam. With a passion for creating a positive impact on society and supporting Vietnamese businesses, RX is the perfect choice for a booth
When registering the place to design a suitable exhibition booth, the company can get support and advice from experts in the same field to ensure that the exhibition booth is designed to be as efficient and attractive as possible.
At the same time, participating in outstanding events such as METALEX Vietnam organized by RX also helps businesses have the opportunity to reach a large number of potential customers, increase brand promotion and boost sales.
If you are interested and want to have more detailed knowledge about display booths, how to display fair booths, then Melatex Vietnam Exhibition 2024 is an event not to be missed. This exhibition is an ideal place for you to get access to the latest trends, cutting-edge technology, and innovative ideas on booth design. Sign up now so you don’t miss this important opportunity!
