2023 Trade Showcase and Fair Trends

According to the recent valuable evaluation of the trade exhibition and industrial showcase, technological landscapes seem to experience a significant range of evolution. Whereas the in-person trade showcases launched a resurgence in the last year period, the year 2023 seems to discover more various new trends that are expected to expand in the industry. Follow the article below to better understand what this event may benefit your company.

1. Emerging trends of trade fair and exhibition shows in 2023

1.1. Trend 1: The online events are back

Nowadays, a number of organizations have shifted to simultaneously hosting events online or in conjunction with offline ones. However, the live show is gradually taking over and anticipates being back in force surrounding 2023. This return has greatly paid the special attention of the whole industry organizers, exhibitors, and participants of the event. The majority of event managers believe that in-person displays foster more familiarity and connection for exhibitors since they recreate the in-person fair experience in an online setting.

Additionally, visitors take pleasure in visiting various product-displaying booths, making new acquaintances, as well as having different practical experiences. In 2023, it's anticipated these communication channels would rebound even more strongly. The managers had recorded an average of 47 personal meetings that year in which exhibitors intend to take part more. However, this information is also impacted by the fact that individuals are becoming more and more selective about what activities they attend.

So, if you want to take part in on-demand trade events, the rule is even more important than ever to go where the customers are. Choose events that may truly benefit your business in case you only attend one or two in 2023.

1.2. Trend 2: Increase interaction with experience booths

An increasingly significant trend at trade shows is the rise in involvement with experiential booths. In order to attract visitors, exhibitors must design kiosks that offer a distinctive experience. The experience booths are the ones that enable clients to get acquainted directly with the business's goods and services rather than merely receiving information about them.

This creates interaction and connection between customers and exhibitors. Customers may comprehend and engage with the company's items in greater detail owing to this trend. It is crucial to incorporate the company's brand and products into sensory input vendors' design, especially to make sure that the experiences provided are pleasing to clients. Customers will feel fascinated while also developing a favorable connection with the other stakeholders.

1.3. Trend 3: Separating meeting and receiving spaces

The division of meeting and greeting areas is the current trend in this sector. This is essential, especially during large-scale international trade showcases and exhibits with plenty of attendees. More than just a fair, it is rather defined as a launch event for companies' goods and services. Therefore, exhibitors have to create spaces that are appropriate for hosting visitors and showcasing their goods while ensuring the attendees' security and comfort.

1.4. Trend 4: The Early Bird Gets the Worm – Generate Quality Leads

Another trend is using the "The Early Bird Gets the Worm" technique to generate excellent leads. Exhibitors must encourage early registration and provide all pre-registered consumers with enticing incentives to draw in early customers. This is crucial at trade shows when companies compete with one another to draw clients and boost sales. Additionally, sub-keywords like "what is a trade show," "international trade expo" and "trade fairs" aid in better comprehension of the exhibition industry.

1.5. Trend 5: Incorporating and leveraging technology in exhibitions

Because of the difficulties of the COVID-19 pandemic, the trade show industry has had to look for new ways to organize and engage customers. Since then, a number of new trends have emerged in the field, including increasing interaction with experience booths, separating meeting and reception spaces, generating quality leads through a hybrid strategy, and leveraging technology to enhance the customer experience.

The combination and utilization of technology in the exhibition not only enhances the customer experience, but also helps businesses save costs and increase the effectiveness of advertising and marketing campaigns. With the continuous development of technology, this is considered an indispensable trend in the exhibition industry.

1.6. Trend 6: Take advantage of mobile apps

Mobile apps are becoming an important tool for trade fairs and shows. With the popularity of smartphones and the internet, the use of mobile devices in trade exhibition fields makes it easier and more convenient to manage information exchange and interaction with customers.

These apps can provide information about event schedules, location maps, information about booths and products, as well as create communication channels between customers and event organizers. Companies can leverage mobile apps to collect information about potential customers, increase engagement, and create a better experience for event customers.

1.7. Trend 7: The era of sustainable business and production

Along with the rise of environmental issues and societal moves to ensure sustainability in the business and manufacturing sectors, the trend of promoting sustainability in trade exhibition  areas is also gaining increasing interest. Host sustainable trade shows by using recycled or reusable products, minimizing waste, using energy sparingly, or enhancing recycling and waste management, contributing to a sustainable platform for the trade show industry. In addition, exhibition booths can take advantage of the opportunity to showcase their sustainable products and promote customer awareness of sustainability issues.

2. About NEPCON

2.1. What does NEPCON mean? NEPCON's Mission

NEPCON is an annual trade exhibition in Southeast Asian nations that focuses on the development of electronic components and equipment for electronic manufacturing. Businesses may launch new products, look for partners, and update current trends and techniques in the electronics industry at NEPCON.

The goal of NEPCON is to link and support the growth of the electronics sector. This expo not only facilitates business communication and product commercialization, but it also provides a forum for industry experts, suppliers, and manufacturers to network, share experiences, and look for joint venture prospects.

2.2 What's outstanding about NEPCON 2023?

The greatest size exposition event in the electronics industry in Vietnam is anticipated to be NEPCON 2023. More than 300 exhibitors from across the world are anticipated to attend, and there will be up to 10,000 square meters of exhibition space available.

This year's NEPCON 2023 will concentrate on issues linked to technology 4.0, premium goods, sustainable business, and market-appropriate solutions. The show also offers corporate networking opportunities, discussion sessions, and product demos of the newest technology, aiming to provide visitors with an engaging and beneficial experience.

Trade exhibitions thus are a great method for businesses to extend their consumer base and market reach. Organizations may take advantage of the numerous new trends in 2023, such as boosting contact with experience booths, segregating meeting and reception areas, employing technology, leveraging mobile applications, and following sustainable standards, to provide the finest experiences for clients.

Let's join NEPCON 2023 – Southeast Asia's leading exhibition of electronic manufacturing technology, equipment and components organized by RX tradex With the mission of creating a professional connection platform, creating sustainable value for partners and customers, NEPCON 2023 will bring a modern exhibition space,  Full facilities and many attractive activities. Besides, the exhibition also focuses on the latest trends in the field of technology and electronics manufacturing. Don't miss the opportunity to create more business opportunities and reach out to potential customers at NEPCON 2023.